The digital media sector continues to evolve at pace, driven by advances in streaming technologies, connected devices, artificial intelligence, immersive experiences, and increasingly complex digital ecosystems. Alongside these opportunities come new challenges, including navigating industry standards, managing licensing obligations, protecting global brands, and mitigating risks from third-party intellectual property.
Our experience
We have extensive experience advising on patent and trade mark strategy, portfolio creation and management, licensing frameworks, enforcement risks, and standards-related intellectual property. We support organisations in navigating complex issues such as standards-essential patents (SEPs), FRAND licensing obligations, global trade mark protection, online infringement, and the increasing role of AI in patent analysis and risk assessment. Our approach combines deep sector knowledge with practical guidance that helps businesses make informed decisions and maximise value from their IP investments.
We work with organisations ranging from fast-growing technology businesses and digital media innovators to established global platforms operating across multiple jurisdictions. Whether helping businesses develop focused IP portfolios, manage global brand architectures, assess third-party patent risks, or respond to enforcement activity, our clients share a common goal: using intellectual property strategically to support innovation, growth, and long-term success.
Our expertise
A strong intellectual property strategy helps digital media businesses protect their technological innovations, strengthen market position, and create long-term value. IP isn’t just a legal asset; it’s a commercial tool that supports product development, investment, growth, and risk management. Whether developing proprietary technologies, implementing industry standards, expanding globally, or launching new digital services, a well-structured IP framework can help you:
- Build valuable patent and trade mark portfolios
- Protect innovation and brand identity
- Navigate standards, licensing and enforcement landscapes
- Manage commercial and legal risks
- Support investment, partnerships and growth opportunities
- Strengthen your competitive position in global markets
Our Digital Media group draws on decades of experience advising businesses working across software, telecommunications, broadcasting and digital content delivery. Our team includes attorneys with specialist expertise in software-driven technologies, user interfaces, mobile devices, telecommunications standards, streaming and broadcast technologies, as well as trade mark protection for digital and platform-based businesses. This experience is underpinned by real-world industry knowledge, including hands-on involvement in broadcast engineering and the delivery of major television platforms. Working collaboratively across patents, trade marks and commercial IP strategy, we help you navigate complex technology ecosystems, protect innovation, manage risk, and maximise the value of your intellectual property assets. In addition to the core Digital Media team, we are supported by a wider network of experienced partners and attorneys across the firm, enabling us to provide comprehensive advice across all aspects of digital media innovation.
For further information please contact the group’s lead attorney:
