Sectors

Cosmetics and personal care brands are increasingly selecting short, snappy and simplistic trade marks to capture consumers’ attention in a saturated market. The digital age continually presents new challenges, prompting brands to shift their focus from traditional over-the-shelf transactions to the multi-dimensional online realm in which endorsements by social media influencers and hashtag led marketing […]

According to market research, the global cosmetics industry is forecast to be worth $675 billion by 2020. However, the trend for bloggers and social media influencers to actively encourage consumers to buy cheap copies of higher-end products known as “dupes” has made creating and maintaining a strong, cosmetics brand particularly challenging.  Dupes tend to have […]